Condiments season before the arrival of companies how to do channel marketing? – Spices, channel sales – Food Industry

Want to know Condiment Industry friends, or business person engaged in seasoning, seasoning in my own more than 3 years of experience, personally manipulator listed dozens of new products to promote, set up a business standard Marketing Management system, summarized here, before the coming season, seasoning companies how to develop marketing strategies to win victories for business or condiment Food Enterprise reference.

First move: to play section awards

Targeted before the coming season’s promotion strategy, the first step in customer funds attracted, there is the head company’s account, so to be absorbed in cash and to have been the first to step in to suppress rivals.

Which require a certain period of from one day until one day a certain period only, during which all customers can enjoy the play section of the play shall award a certain percentage in order to attract dealers money, obtain customer cash.

Play award shall note: 1, within the specified date to be specified subject to payment credited into account to avoid wrangling. Also, an individual customer a day later credited into account the special circumstances given the green light to open, so as not to affect such things as customer sentiment, many customers are not high quality, it is not unreasonable.

2, incentive payments can be set to a certain Hom class, not playing section gave awards, such as how many million more to enjoy the provisions of paragraph incentive to fight, otherwise the threshold too low, customers did not seem attractive.

3, play shall award must be higher than bank interest rates over the same period, otherwise there is no appeal, the general recommendation above bank interest rates over the same period of 2 to 4 times, according to company specific strategy.

Following is × × × condiment section awards part of the fight:

playing section awards: July 30 ~ August 10, paragraph customers to play the period, in accordance amoxil generic with the amount of play shall enjoy the preferential policies for different

buy cialis online hit 30,000 yuan shall not award the following;

paragraph 30 thousand yuan to fight more than 150 000 less (excluding 150 000): In accordance with the amount of 1% hit rewarded 150 thousand yuan to fight paragraph above (containing 15 million): In accordance with the amount of 1.5 hit % reward.

NOTE: This play is not the amount shall not enjoy this period of policy MSG Shall not enjoy this policy, activities based amoxicillin on the time the end to arrive funds; if the money back later, then the award be deducted from the next payment.

Second measure: purchase incentives Targeted certain market-based products, during the peak season must be developed before the advent of viable detailed promotional activities, promotional activities such purpose is clear: that is Yahuo, grab the opponents moves before the customer’s cash drain, squeeze customers warehouse area. Against competing products to achieve the purpose.

Example, often use the “ten get one free” for more mature products, the products retail price has been fixed, so before they are allowed 10 amoxil buy to send a policy, if carried out 10 new products or get a policy, would disrupt the market price system.

Or equal to 10 to send a promotional efforts, to give value equal distribution companies other products, this will push through the promotion of new products in this way paved city appeared to bring new amoxicillin products Sell . But the premise of this method is based on the product have a certain sales, or some customers because your product distribution in the local market basis without losing some of the promotional activities of interest.

Presented the same intensity of electrical, Unity Promotional activities, to avoid interception promotional channels. Example, has done a × × × × × × Chicken Brand rice cooker send hemisphere activities, the effect is very good, because we feel value for money promotional products, chicken sales month than the highest level of the year, almost equal to the first half of the overall sales of chicken. Several months after the event, there are many customers to enjoy strong demand once again that the activity, but in view of the long end of the event time can not be met.